通过集成式项目管理进行美容和化妆品制造创新
Accelerate market entry with advanced lifecycle management
美容与化妆品市场是消费品行业竞争最为激烈的市场之一。在过去几年里，此行业获得显著而迅速的增长，并表现出未来发展的巨大潜力。为了改善化妆品服务以应对新的客户需求，美容与化妆品企业现在的创新程度进一步提高。加快创新对于美容与化妆品行业至关重要。
本电子书将探讨应用集成式项目和生命周期管理以帮助产品更快投放市场的几大优势。
集成项目管理和产品生命周期管理 (PLM) 的优势
大部分企业应用程序和所有独立式解决方案都无法充分把握美容与化妆品行业的创新机会。质量、成本和可持续性在整个过程中不断被折衷。有些解决方案能够提供传统项目管理功能，但却缺乏整体视野。创新方法可以集成项目管理和产品生命周期管理。这样，企业就可以更加高效地运用其知识产权并将新产品推向市场。
探索美容与化妆品生产和产品管理的新趋势
此电子书的学习内容：
- 如何根据美容与化妆品市场趋势应对零售方面的改变、全球化、可持续发展和创新。
- 消费者年龄统计数据以及推动他们搜索新产品和品牌的主要因素是什么？
- 实施集成式项目和生命周期管理的优势所在以及如何转变为真正的数字化企业，从而满足不断扩大的市场需求、提高收入并占领市场份额。
什么是美容与化妆品制造行业中的集成式项目和生命周期管理？
集成式项目和生命周期管理 (IPLM) 是一种数字主线，能够将各种数据和流程关联在一起。
追求美容与化妆品行业创新的企业应尝试理解以下对象之间的相互关系：
- 品牌组合管理
- 项目集管理
- 项目管理
- 产品生命周期管理
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