Webinar series: Unlocking data center opportunities for system integrators


Register at the bottom of this page to secure your spot in both sessions - recordings available on-demand afterward.

  • Webinar 1: Powering the Data Center Boom - 1PM to 2PM AEST, 15 September 2026
  • Webinar 2: Inside the AI Data Center - 1PM to 2PM AEST, 17 September 2026

Australia's data center market is experiencing unprecedented growth, and it's creating significant opportunities for system integrators with industrial automation expertise.

The challenge? Most integrators don't realize how their existing capabilities directly translate to this high-growth sector. The products you already work with - PLC control systems, SCADA, network infrastructure and field devices - are exactly what modern data centers need.

This two-part webinar series will show you the market opportunity, technical requirements, and how to position your automation expertise to support your next data center bids.


Part 1: Powering the AI data center boom
Tuesday, 15 September | 1PM to 2PM AEST

  • Data center market trends in APAC & Australia: Understand the scale of growth and where the opportunities are for system integrators.
  • Business opportunities in data center automation: Discover how your existing automation portfolio addresses data center challenges.
  • Siemens solutions for data center automation: Explore our Integrated Data Center Management System (IDCMS) solutions, with our SIMATIC controllers, SINAMICS drives, RUGGEDCOM and SCALANCE network switches, and SITRANS instrumentation - solutions you already know, applied to data centers.
  • Best practices from past reference projects: Learn where our solutions have been successfully deployed in overseas data centers outside Australia and their unique value propositions for data center owners and operators.

Part 2: Inside the AI data center
Thursday, 17 September | 1PM to 2PM AEST

  • Overview of internal architecture for data centers: Get a clear picture of typical layouts, power distribution, cooling management, IT infrastructure integration – and where our solutions fit.
  • Data center standards & uptime requirements: Understand Tier classifications, PUE metrics, and what compliance means for your automation design.
  • Monitoring & control scopes for BMS, CPMS & EPMS: Learn how Building Management, Chiller Plant, and Electrical Power Management Systems are integrated together.
  • Automation configurations & reference architecture: See proven architectures, redundancy strategies, and high-availability network designs for mission-critical environments.

Why attend?

  • Get practical insights directly from a Siemens data center expert on how to enter and compete in this market
  • Understand how your existing automation skills and product knowledge translate to data center projects
  • Ask questions live and get guidance you can apply to your next opportunity

Who should join?

This webinar series is for system integrators working in industrial automation who want to expand into the data center vertical - including those involved in design, specification, implementation, or project management.

One registration gets you access to both sessions. Attend live or watch the recordings.

Modern data center facility with high-density server racks, illustrating AI-driven digital infrastructure and automation solutions for data center operations.
Click on the image to jump to the registration form

Speaker

Xianbin Wee

Xianbin Wee
Industry Developer - Data Centers and Semiconductors Asia-Pacific

LinkedIn

Xianbin Wee is an Industry Developer specializing in process control and industrial engineering, with research contributions to leading academic journals including Applied Energy. Throughout his five-year tenure in Siemens, he developed expertise across multiple industry verticals (Semiconductors, Energy and Data Centers), with valuable cross-regional experience working in Germany and India.

His journey in Data Centers began in India, addressing the market's rapid expansion and its growing industrial automation requirements. Today, as Industry Developer for Data Centers and Semiconductors Asia-Pacific, Xianbin focuses on delivering digitalization and automation solutions for mission-critical infrastructure, leveraging his multifaceted background to bridge technical expertise with real-world project requirements.