Accelerated Product Development in the Automotive Industry
We are in an age of disruptive innovation, with new technology changing the entire industry landscape. Especially within automotive, car manufacturers are experiencing this profoundly. With software and electronics becoming today’s vehicle differentiator, there is a growing complexity of vehicle platforms. More stringent regulatory, sustainability, and homologation requirements related to climate change, new mobility technologies (VE / ADAS / AV), and growing customer expectations to deliver better products faster have put pressure on to stay competitive in the automotive landscape.
Read this white paper and find out how Siemens digital technology can help you adapt to this complexity, incorporate next-generation design and accelerate your product development.
Complexity and demand for innovation require a new approach for design optimization while balancing today’s needs
For many OEM´s the R&D process consists of several sequential steps across different teams that are then finally integrated. However, there is a recognition that this can slow down and limit the capacity of innovation. There is also fear that a transition to something different would require significant organizational change and will be costly both in terms of money and time. But as complexity grows, failure to adopt new processes and accelerate innovation could lead to detrimental outcomes.
What is required is an accelerated product development approach. A next-generation design approach with digitalization at its heart. With a comprehensive digital twin and thread, automakers can implement a highly efficient product development process that speeds up R&D and enables new products to reach showroom floors earlier. It allows the synchronization of up-to-date information and data throughout the product development ecosystem. Using virtual validation methodologies, requirements can be rapidly met, and design mistakes can be solved at an early stage, ensuring high quality, fewer recalls, and reducing unnecessary failure and cost, allowing manufacturers to profitably deliver the next generation of cars and stay ahead of the competition.
Provide better cross-domain coordination and collaboration allowing design optimization
In order to accelerate innovation in this fast-changing landscape a strong integration between mechanical, electrical and software domains is required. Traditional engineering approaches do not allow these cross-domain collaborations, increasing the risk of problems and quality issues, eventually resulting in further costs and delays.
An enhanced product development process captured in a digital thread will not only permit better coordination of workflows and improve collaboration across disciplines. It can automatically verify design proposals, virtually replacing the traditional design-build-test-break-redesign iteration process. This gives you greater scope to explore more complex design optimization without incurring associated costs. It also ensures that those who are working on the process are using the latest information, all the time.
Accelerated product development through digital transformation
A new phase of auto manufacturing is upon us. One where faster innovation will be key to determine the leaders in the field. Old processes are clearly no longer suitable to deal with the increased complexity in the market, and without embracing this complexity, you risk being left behind. At Siemens, we want to help you be at the forefront of this revolution in the industry. Download the white paper and learn more about the digital tools for accelerated product development and ‘do more with less – faster'.