Smart sporting goods 101: How manufacturers are getting into the game

The market is growing faster and faster, and double-digit growth rates are certainly attractive, but smart sporting goods require innovative design methods to deliver:

• The experience consumers want
• Safety features they deserve
• A price point they will pay

A digital enterprise is the secret weapon that can unleash sporting goods manufacturer’s opportunities in this new market.

Sports equipment manufacturers neglecting to embrace smart equipment risk losing their ability to compete.

Read this ebook to understand more.