By transforming into a true Digital Enterprise, BSH Home Appliances Group (BSH) has bridged the traditional gap between product development and production. Managing brands like Bosch, Gaggenau and Neff across thousands of variants and five categories – while balancing sustainability regulations, rapid innovation, and global competition – creates complexity. BSH manages this complexity by becoming a Digital Enterprise.
The company accomplishes this by digitalizing and integrating the entire product lifecycle management process, from product design to manufacturing to delivery. They use a digital tool chain and a single data backbone to transform complexity into speed, efficiency, and productivity by closing the gap between product design and production.