Agiliza tu proceso de diseño de productos con un innovador enfoque de hilo digital

Durante años, industrias como la automovilística y la aeroespacial se han enfrentado a una gran presión debido a la complejidad de sus productos, mientras que las empresas de productos de consumo y minoristas se han centrado en producir grandes cantidades de artículos. Sin embargo, el panorama del mercado está cambiando rápidamente con la aparición de nuevas tendencias y las demandas de los consumidores de variedad, innovación, sostenibilidad y cambios en los envases. Hoy en día, perder oportunidades de mercado puede tener un enorme impacto en la fidelidad de los clientes y en los resultados finales. A medida que la complejidad crece exponencialmente, las empresas del sector de los productos de consumo y el comercio minorista deben adaptarse construyendo ecosistemas conectados, adaptables e inteligentes. No pierdas esta oportunidad de mantenerte a la cabeza de la competitiva industria de bienes de consumo.

Challenges Faced by Consumer Product and Goods Companies

Launching new products in the consumer goods industry presents several challenges. Research shows that 40% of new products fail to make it to market, and a staggering 95% of new products ultimately fail. The lack of preparation, failure to solve valid customer problems, and low consumer engagement are major problems faced by companies. Additionally, globalization and personalization have become significant challenges, as consumers demand complex, connected, and personalized products.

The Shift Towards Personalization, Sustainability, and Innovation

Consumers today are in the driver's seat, fueled by the digitalization of information and unlimited access to data. They expect personalized products and experiences that align with their daily lives. Sustainability has become a critical aspect not only in the final product but also in how companies operate their factories, supply chains, and logistics. The push for sustainable packaging and products has intensified, with consumers seeking companies that have a positive impact on the environment. Innovation remains crucial, as consumer goods companies invest in research and development to meet customer expectations and deliver high-quality, responsibly designed products.

How Digital Thread Solutions Can Optimize Your Consumer Product Development Process

To meet the demand for personalized experiences, CPG companies can implement a digital thread, a holistic approach that facilitates the design, validation, and simulation of products. This Smart Product and Process Design digital thread, based on three pillars, offers a comprehensive solution for designing and manufacturing consumer goods.

What webinar attendees will learn:

• How to optimize your consumer product design process with digital thread solutions
• How to develop personalized products that are designed and produced quickly, efficiently, and cost-effectively
• How to ensure manufacturability at the desired speed, quality, and cost
• How to streamline your manufacturing process and improve the way products are developed in the consumer products industry.

Watch today to learn how our digital thread solutions can help you optimize your product design tools for efficient manufacturing.