Grow revenue by enhancing your servitization plan with service lifecycle management
Benefits of SLM and CRM
Manufacturers clearly benefit from SLM and customer relationship management (CRM) software solutions operating independently. Bridging the two solutions into a single ecosystem will help manufacturers transform their business to support service excellence and drive up revenue through new business models and servitization.
Harmonizing SLM and CRM for customer-centric servitization
Fully supported by both SLM and CRM data and capabilities, product- and customer-centric servitization can open new levels of customer engagement, business models and innovation. Servitization excellence is likely to increase your profits, especially in cases where your margins on service are higher than your product margins. Your company can also close the loop and leverage servitization data to increase productivity, reduce waste and increase sustainability – all key drivers of brand value.
Leveraging artificial intelligence to drive servitization
With the capabilities of data and artificial intelligence, proactive and predictive services are enhanced. A robust AI engine, utilizing product and service engineering data, combined with asset data, service history and performance data, can assist service agents and technicians. You get valuable insights into potential issue root causes and equip service agents with crucial product-related information, helping them to better assist customers. Service technicians are also empowered as revenue generators, with knowledge of upgrade and sales opportunities.