What is generative design and why do you need it

The automotive industry is undergoing an electronic revolution. As design complexity increases, the legacy methods and tools used by OEMs are struggling to meet the demands of this new automotive landscape. Engineers are being asked to produce more sophisticated designs under a perfect storm of complexity, cost, and change management pressures. Generative design empowers automotive design teams to navigate this storm by employing automation, data re-use and synchronization, and framing design in the context of a full vehicle platform.