How to make 'green' and 'sustainable' mean something.
On-Demand Webinar
Sustainability Series: Avoid greenwashing & Boost Impact
This webinar is for Sustainability Managers, Sales Managers, Marketing and Communication Professionals and CXOs.
We will discuss about the challenges and the opportunities of sustainability messaging, to understand what is greenwashing, why it is relevant and how to prevent it, as well as how to clearly communicate the environmental benefits of what a company is doing, and what are the benefits its products offer.
Join our expert Laurent Tognazzi and gain insights from Siemens best practices.
Agenda
- What is greenwashing and why is it relevant?
- How to prevent greenwashing and communicate clearly on your sustainability
- Examples of sustainability messaging in Siemens: Siemens EcoTech
- Questions and Answers
Benefits
- Learn about the dangers of greenwashing in your sustainability messaging
- Gain insights on main rules of transparent sustainability communication
- Learn about best practices from Siemens
- Talk to our Experts
Speakers and Moderator
Laurent Tognazzi - Head of Sustainability Solutions
Laurent Tognazzi is the Head of Sustainability Solutions for Siemens Electrification & Automation, where his role notably involves improving the sustainability footprint of Siemens customers with its electrification and automation portfolio . Before this role, he had several positions in Siemens including the global lead for its Data Centers business for 7 years. Laurent also spent over 13 years in Asia working for a regional EPC before joining Siemens. Laurent is an electrical engineer, with an MBA in International Commerce.