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Consumer-Driven Innovation in CPG with Manufacturing & Product Performance Analytics


It's easy to recall the first time you had a burger at a fast-food restaurant. It's much harder to know whether the meat was grass-fed and antibiotic-free if the lettuce was organic and locally sourced, or whether the packaging was biodegradable.

Consumers demand transparency about the food they eat, the clothes they wear, and the electronics they use. From sustainability to healthfulness, they want to know what goes into their purchases, and companies must provide verifiable data. It is no longer enough for a company to sell a good product: it must now sell a good product experience.

In this e-book, you will learn about:

  • Learn four trends shaping the future of CP&R industry
  • Look at four growing challenges in the industry
  • Leverage low-code to drive solutions to meet trends, solve challenges and future-proof your business

Emerging consumer product demands for sustainability, personalization & traceability

Understanding which trends are driving significant changes in the industry is critical as CP&R companies lay the groundwork for future business – and to gain an advantage over the competition.

Retailers and consumer packaged goods companies must now demonstrate concern for the planet and its people while also providing more personalized products and shopping experiences at a reasonable cost, thanks to changing consumer demands and a wealth of information and preferences at their disposal. Businesses that strike the right balance can convert trust into brand equity. Discover the four trends that will shape the industry's future.

How low code platforms integrated with manufacturing and product performance data solve challenges in the CPG industry

Accelerating changes in the CPG market and consumer demands are compelling manufacturers to reconsider how they develop, manufacture, and distribute their products. The increasing urgency with which these manufacturers are considering investments in digital solutions is a result of changing market conditions. Aside from preparing for these trends, CP&R firms face a slew of new or increasing challenges as the industry evolves.

Companies in the CP&R industry are eager to address these trends and challenges, as well as close gaps in their processes that prevent them from meeting consumer expectations. Rather than starting from scratch, CP&R firms can leverage new, easily accessible technologies to streamline and optimize their processes and successfully meet changing consumer demands. Companies can leverage new technologies without disrupting their workflows or methodologies when these technologies are combined with the power of low-code application development.

MindSphere and Mendix integrated software solutions

Consumer demands for transparency are causing organizations to develop healthier products with lower environmental impact. From energy-efficient factories to certified-organic products, new technology is allowing CP&R firms to keep up with consumer trends and the challenges that come with them.

Siemens has developed integrated software solutions that enable CP&R firms to take advantage of the Industrial Internet of Things and low-code application development. Siemens' MindSphere industrial IoT as a service solution and Mendix low-code application development platform address the challenges posed by new consumer trends, making your enterprise proactive rather than reactive to change.

Future-proof your business and learn how MindSphere and Mendix can provide you with the solutions you need to keep up with changing customer trends.