Using digital transformation to increase product competitiveness
IDAJ leverages Simcenter Flotherm to reduce design time for thermal design by 90 percent
IDAJ is a Japanese company that supports customers in various industries with their digital transformations by specializing in Simcenter Flotherm. It leverages its expertise to support customers with thermal simulations of increasingly complex electronic products.http://www.idaj.co.jp/
- Yokohama, Japan
- Simcenter Flotherm
- Industry Sector:
- Automotive & transportation
IDAJ is a Japanese solutions provider specializing in computational fluid dynamics (CFD), model-based development (MBD) and computer-aided engineering (CAE). The company helps customers meet their constantly evolving requirements for increasingly diverse product lines by providing high-quality software and expert technical support.
IDAJ has achieved Siemens Expert Partner status by developing extensive know-how in Simcenter™ Flotherm™ software, which is part of the Siemens Xcelerator business platform of software, hardware and services. Siemens Digital Industries Software recognizes partners that demonstrate expertise in its solutions. These Siemens Expert Partners are validated by customers and Siemens for demonstrating their business and technical acumen.
“IDAJ is committed to helping our clients promote digital transformation with Siemens products and our knowledge of electronics thermal design and simulation,” says Hiroshi Kawaguchi, general manager of IDAJ. “We are pleased to help our clients realize important results such as reducing manpower by 90 percent by offering our experience in electronics thermal design.”
The company uses Simcenter Flotherm to help customers overcome cooling and thermal issues caused by complex electronic designs, which are becoming smaller and more densely packed, making it more challenging to dissipate heat efficiently. To achieve a faster time-to-market and a longer life for increasingly miniaturized electronics, it’s vital to test designs in the early stages, preempting the need for time-consuming reworks later in the product development process.
IDAJ produces resources, such as online seminars, to help customers use Simcenter Flotherm in their development processes. These include opportunities for potential customers to use Simcenter Flotherm products, such as the Simcenter Flotherm PCB trial seminar, as well as more advanced seminars covering the assessment of CFD convergence.
Using Simcenter Flotherm to provide detailed verification
One of IDAJ’s customers is an automotive parts manufacturer. The customer habitually used simulations to calculate thermal design for electronic devices, but as the packaging density and power consumption of electronic devices increased, so did the difficulty of thermal dissipation design. With an increase in customer orders, it became difficult to maintain product competitiveness while trying to meet future cooling demands.
IDAJ provided the company with extensive consulting services where they developed an understanding of the company’s current thermal design process, identified areas for improvement and provided a guided model that the customer used in the early design stages. IDAJ proposed that the customer use this guided model for rough checks at the beginning of the design process before implementing 3D thermal fluid simulation with Simcenter Flotherm for detailed verification in the later stages.
Using IDAJ’s tailor-made guided model with Simcenter Flotherm for detailed assessment helped the customer achieve a 90 percent reduction in lead time from setting to finalizing the housing specifications.
Reducing margin of error and improving competitiveness
Another one of IDAJ’s customers in the automotive industry faced similar issues with increasingly sophisticated thermal design demands. There were moving parts inside of the customers’ product that made it difficult to predict transient temperature change. This required the customer to allow for an approximate margin of error in the designs, which led to reduced competitiveness.
IDAJ used Simcenter Flotherm to provide detailed simulations based on heat generation, the property values of each material, the radiation factor and the contact thermal resistance for the customer. IDAJ used these simulations to provide the customer with deeper insights into the thermal simulation of its electronic equipment. The customer reduced the margin of error of transient thermal analysis by about 10 percent.
Continuing collaboration with customers
IDAJ plans to continue its close collaboration with Siemens by distributing thermal simulation models and promoting Simcenter Flotherm to manufacturers in the supply chain. “We are committed to helping our clients with their digital transformation, powered by the capabilities of Siemens products and our knowledge of electronics thermal design and simulation,” says Kawaguchi.